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Turf Masters Lawn Care Services

Turf Masters Brands

Turf-logo-final_4c (1)


Atlanta, GA



Transaction Type

Family Owned




Turf Masters Brands provides recurring lawn, tree, and shrub care services to over 180,000 customers annually, helping homeowners maximize turf and soil health through fertilization, seeding, aeration, weed control and exterior pest programs. The company currently operates over 31 locations across 11 states.

Value Creation Opportunity

  • Created and launched a new Turf Masters parent brand and digital presence to unify the company’s local operating units, while retaining local names and relationships
  • Recruited leaders to develop shared services to support a super-regional footprint
  • Completed add-on acquisitions to expand the geographic footprint and expand service offerings
  • Benefits of scale through investments in IT, data systems, marketing programs and procurement
  • Meaningful investment in programs for field technicians and in application equipment

Add-on Criteria

  • Seeking customer service focused providers of recurring residential lawn care services in the U.S.
  • Excludes residential landscaping firms