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Turf Masters Brands Promotes Jon Clift to Chief Executive Officer

Turf Masters Brands Promotes Jon Clift to Chief Executive Officer

ATLANTA, Georgia – January 23, 2024 – Turf Masters Brands, Inc. (“Turf Masters Brands” or the “Company”), a leading provider of recurring residential lawn care services and a CenterOak Partners (“CenterOak”) portfolio company, today announced the elevation of Jon Clift to Chief Executive Officer. Mr. Clift is a seasoned executive with more than 25 years of leadership experience in the residential services industry who has served as Chief Operating Officer of the Company since 2022. Former CEO and Turf Masters Lawncare, LLC founder Andy Kadrich will remain on the Company’s Board of Directors and continue to serve as a Senior Advisor.

The CenterOak team has deep experience investing in family-owned businesses and assisting founders with succession planning, and this promotion is part of a planned transition of senior leadership of Turf Masters Brands. Since CenterOak’s investment in April 2022, Turf Masters Brands has completed six acquisitions inclusive of the latest addition in December 2023 of Athens, Georgia-based Greenscapes Shrub & Turf. The Company’s footprint has expanded to 31 locations across 11 states and coupled with strong organic growth, revenue has tripled during CenterOak’s ownership.

“Jon has made a meaningful impact since joining our team and I am confident he is the right person to lead the Company as we continue to scale,” said Mr. Kadrich.  “His experience and recognized leadership in the sector will help as we continue our plan to invest in our existing markets and to acquire passionate, talented and customer service-focused operators in the residential lawn services industry.”

“Turf Masters Brands is poised for continued growth thanks to Andy’s leadership and the customer service focused culture his team has built,” said Mr. Clift. “I look forward to continuing to expand the Company’s customer base, increase service offerings, and recruit additional strong local market leaders to join our platform.”

About Turf Masters Brands

Turf Masters Brands, headquartered in Roswell, GA, is a leading provider of recurring residential lawn, tree, and shrub care services. The Company serves over 175,000 customers annually, helping homeowners maximize turf and soil health through fertilization, seeding, aeration, weed control, and exterior insect control programs. Turf Masters Brands differentiates itself through a passion for quality lawn care work and high levels of customer service, meaningful investment in application equipment, and fostering a culture that provides significant benefits, skill development, and employment opportunities. The Company currently operates over 31 locations across 11 states and plans to grow organically and through add-on acquisitions. For additional information, please visit www.turfmastersbrands.com.