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Wetzel’s Pretzels

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Headquarters

Pasadena, CA

Sector

Consumer

Website

www.wetzels.com

Transaction Type

Private Equity Backed

Status

Active

Description

A leading franchisor of specialty snack stores serving a variety of fresh-baked soft pretzels, Wetzel Dogs, Wetzel Bitz and beverages. Today, Wetzel’s has over 350 locations in the U.S., Canada and select international markets. Stores are located in shopping malls, outlet centers, theme parks, stadiums, train stations and airports.

Value Creation Opportunity

  • Capitalized on significant white space through expansion into new geographies, both domestic and international, and new high-traffic venues including train stations, airports and stadiums
  • Significant investment in the senior management team focused on development, finance and accounting, and operations
  • Expanded product offering with the addition of new food and beverage products

Add-on Criteria

Actively looking for fast-growing food and drink snack concepts.