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“What sets CenterOak apart is their collaborative nature. They have a very clear understanding of what the business drivers are.” –Jennifer Schuler, CEO of Wetzel's Pretzels

Wetzel’s Pretzels

Headquarters

Pasadena, CA

Sector

Consumer

Website

www.wetzels.com

Transaction Type

Private Equity Backed

Status

Realized

Description

A leading franchisor of specialty snack stores serving a variety of fresh-baked soft pretzels, Wetzel Dogs, Wetzel Bitz and beverages. Today, Wetzel’s has over 350 locations in the U.S., Canada and select international markets. Stores are located in shopping malls, outlet centers, theme parks, stadiums, train stations and airports.

Value Creation Opportunity

Capitalized on significant white space through expansion into new geographies, both domestic and international, and new high-traffic venues including train stations, airports and stadiums
Significant investment in the senior management team focused on development, finance and accounting, and operations
Expanded product offering with the addition of new food and beverage products