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Turf Masters Lawn Care Services

“CenterOak is truly the partner to take Turf Masters Brands to the next level.” – Andy Kadrich, Senior Advisor of Turf Masters Brands

Turf Masters Brands

Headquarters

Atlanta, GA

Sector

Consumer Services

Website

www.turfmastersbrands.com

Transaction Type

Family Owned

Status

Realized

Description

Turf Masters Brands provides recurring lawn, tree, and shrub care services to over 215,000 customers annually, helping homeowners maximize turf and soil health through fertilization, seeding, aeration, weed control and exterior pest programs. The company currently operates over 40 locations across 12 states.

Value Creation Opportunity

Created and launched a new Turf Masters parent brand and digital presence to unify the company’s local operating units, while retaining local names and relationships
Recruited leaders to develop shared services to support a super-regional footprint
Completed add-on acquisitions to expand the geographic footprint and expand service offerings
Benefits of scale through investments in IT, data systems, marketing programs and procurement
Meaningful investment in programs for field technicians and in application equipment