Lifestyle apparel and accessories brand for men, women and children. Inspired by its “Built with a Purpose” ethos, the company offers an entire apparel collection built on the same high standards as the first benchmark product – the iconic men’s Skipjack Polo. Southern Tide’s comprehensive product line includes shirts, pants, shorts, outerwear, ties, swimwear, footwear and accessories. The brand is distributed through a network of more than 850 specialty retailers and premium department stores across the United States.
Value Creation Opportunity
BACK TO INVESTMENTS
- Hired a new Chief Executive Officer and Chief Financial Officer and completed several additional key functional hires, including a Men’s Product Line Manager, Women’s Product Line Manager and a Director of Marketing
- Positioned the company for continued growth in the direct-to-consumer channel through a web platform redesign
- Introduced new women’s line and opened additional sales channels including high-end big box retail
- Engaged third-party branding and marketing resources to update marketing materials and collateral