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Southern Tide

Southern Tide

Headquarters

Greensville, SC

Sector

Consumer

Website

www.southerntide.com

Transaction Type

Family Owned

Status

Realized

Description

Lifestyle apparel and accessories brand for men, women and children. Inspired by its “Built with a Purpose” ethos, the company offers an entire apparel collection built on the same high standards as the first benchmark product – the iconic men’s Skipjack Polo. Southern Tide’s comprehensive product line includes shirts, pants, shorts, outerwear, ties, swimwear, footwear and accessories. The brand is distributed through a network of more than 850 specialty retailers and premium department stores across the United States.

Value Creation Opportunity

  • Hired a new Chief Executive Officer and Chief Financial Officer and completed several additional key functional hires, including a Men’s Product Line Manager, Women’s Product Line Manager and a Director of Marketing
  • Positioned the company for continued growth in the direct-to-consumer channel through a web platform redesign
  • Introduced new women’s line and opened additional sales channels including high-end big box retail
  • Engaged third-party branding and marketing resources to update marketing materials and collateral
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