22487
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Rennhack Marketing Services

RMS

Headquarters

Grapevine, TX

Sector

Business Services

Website

www.gorms.com

Transaction Type

Family Owned

Status

Realized

Description

The largest provider of premiums and other incentives to financial institutions in the United States. RMS’ programs include promotional premiums or gifts for use by savings banks, commercial banks and credit unions as incentives to attract new retail customers. The company’s strong relationships with key vendors allow for the souring of branded consumer products at price points that are significantly lower than the perceived value by consumers.

Value Creation Opportunity

  • Institutionalized the business through additions to the senior management team
  • Expanded the internal salesforce to enable RMS to proactively target and win new customers
  • Developed a consulting and training program for the financial institutions market, creating a high-margin ancillary revenue stream
  • Utilized free cash flow to target new vertical markets and products
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